Graphic Design
Your website should not only look good, it must also be functional
A website's design is very important, but not necessarily for the reasons that first come to mind. Not only does it convey your brand's image and promise, your website's design must focus on usability and clarity. A website might look nice, but if nobody understands how to use it, it doesn't make any difference!
First impressions matter
When a user lands on a website, he can hit the "back" button after 5-10 seconds and decide that your site is not the one he is looking for. And on average, only about 20% of a webpage's content is read. Knowing this, you must make sure your website is not only visually appealing, but displays the content in such a way that the visitor can access the information they are looking for as easily as possible. Becaus on the web, content is king!