Search engine optimization

Make sure your website is visible to your potential clients when they search online

Once their website is built, many clients have a "build it and they will come" philosophy.  Nothing could be further from the truth.  With literally billions of websites out there, you have to make sure yours can hold its own.

While you can market your website through traditional media, as well as by word of mouth and by writing it on your business card/flyers, the web offers other options. 

Pay-per-click and pay-per-view: immediate visibility

More direct marketing involves putting pay-per-click ads (where you only pay if an ad is clicked) and pay-per-view ads (where you pay per visits to the page).  These options let you be visible and accessible immediately, but also entail immediate costs.  Your ads dissapear once you stop paying for them, so the effort is concentrated on a specific amount of time.

Organic optimization: slow and steady wins the race

Another option is Search Engine Optimization (SEO), which is not as immediate, but longer lasting.  This technique helps make sure your website is visible to sites like Google, Yahoo and Bing while optimizing its content to make it "float" to the top search results for specific "keywords".  It also involves "link-building" to enhance your site's popularity & pagerank (a key metric).  While SEO can be a bit technical, be assured that with Symetris, you are in good, trustworthy hands and that we have your best interests at heart.